5 Ways Great Web Design to Increase Traffic To WebSite
5 Ways Great Web Design Can Increase Traffic To Your Site
Myth: If your website looks great, people will come.
Fact: People will not visit your great looking website if they don’t know that you exist.
It is not a rarity for businesses to pay a ton of money for a website that is absolutely gorgeous, but then complain because they lack traffic. The number one reason for this is poor design.
Wait, Didn’t I just say it was gorgeous?
I did. And it still is, but if your website does not include some key elements that will help it get found in the search engines and be intuitive to your visitors, then your traffic will suffer. Web design isn’t only about making a site pleasing to the eye, it must be functional, too. We understand this at Swchost.
Let’s go over a few things that a great website should include.
Responsive Design
First let me explain what is meant by “responsive design”. Your site visitor may reach your site on their laptop, phone, tablet or other device and you would like them to be able to access all the controls and information that they need. This leaves you with two options. One, build multiple sites to fit the parameters for each device, which can be very expensive and time consuming. Two, have responsive site that modifies itself to fit the requirements of each device. This is not only less expensive, it’s also SEO friendly.
Proper Navigation
One of the first rules of web design is to provide the user with easy to follow navigation. If your site is frustrating and the most valuable information is buried, visitors will become frustrated and click away. Swchost’s web designers will make sure that the navigation on your website is clear and intuitive.
Killer Landing Page
Your landing page is your chance to make a great impression on your visitor. Show them who you are and what you are in clear language. Keep in mind that on average you have 3 seconds to impress someone online. Yep, that’s it. Give them a reason to want to know more. Don’t fill your landing page with tons of information that clutters the page and confuses the visitor. The landing page should encourage them to click further into the site, with clear call-to-actions.
Dynamic Website Content
There are many different types of content that you may include on your website, including, web copy, images, video and other written content, such as blog posts. Great websites have great content that inspires, instructs and informs. Quality content that is well written and includes appropriate keywords will get the attention of the search engines. including great images that enhanced with the correct metadata will also bring visitors in. Adding video is a great way to gain visitors and give them valuable content, especially if that video helps to solve a problem or answer a question.
Optimized for Search Engines
A good web designer knows how to optimize your website by creating a page structure that is easily crawled by the search engines. The experts at Swchost understand the rules of Search Engine Optimization (SEO) and how to apply those rules to site structure, page names, metadata, content and more. They also have knowledge of analytics and how to apply what they learn to understand what is, and is not, working on your site.
Great web design is much more than building a pretty site. Your web designer’s goals should be to build a site that attracts visitors and once they are on the site keep them engaged and encourages them to take action. At Swchost we will build you a great looking site that also gets you results!